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Heres a small comparison between MW3 & BF3, and I mostly took their Campaigns into consideration.
Campaign modes are important because it tells a story to the player. In the Action/Shooter genre of videogames, It's the campaign that tries to bring kills,deaths, bullets, explosions, aliens, humans, machines. All together to bring the player into a world of thrill and excitement. That combined with visuals and sound, many games that have done it well to create long lasting impressions in the minds of gamers. A campaign mode of a game is the core of the package. It's the effort of the game studio where their imagination, creativity in visual arts and sound composition to to create an amazing game that people will love and keep buying.
Here are two games that are similar in play style but differ in the way the combat is approached. Here are the similarities and comparisons
PLOT
The plot for both games are basically the same, stop the Russians from taking over or destroying the world. They both tell the story through different characters perspectives,but BF3 tells it clearer and simpler. At the end of the day, Mw3s plot and story just isn't told to the player in an interesting and easy to follow way.
WINNER: BF3
Gameplay
BF3 has solid and fun gameplay, but MW3s feels like its done by a team who found a great recipe for the FPS genre. MW3s gameplay is just so refined, that it outshines BF3s take on warfare with unmatched gameplay mechanics and over-the-top action.
WINNER: MW3
Length
Basically both games come at an average length ( depending on difficulty) of about 5-8 hours.
TIE
Audio
Although BF3 has a very small but great soundtrack to go with certain scenes in the game, MW3 has a much better sound to its guns and explosions. Dialogue in game for both is about even.
TIE
Graphics
MW3 reuses its engine once again, and in comparison to BF3... there is no comparison. BF3 pushes its visuals to come out as the clear winner. MW3s has so much going on in some of its levels that its visuals hinder its capabilities of what could have been some amazing looking battlegounds. BF3 uses a more polished and realistic look to its game that suck you into a world of feasible war events, missions and outscores MW3.
WINNER: BF3
Weapons
One main reason gameplay flows so well in MW3 is its weapon system. Each gun feels different and feels so powerful and realistic. Hands down, weapons and selection is done better in MW3.
WINNER: MW3
Characters
Both games fail to develop characters who you truly connect and care for. Maybe it's sub-par voice work or the story itself isn't told in an interesting way the player can immerse in.. .the characters in the games are forgettable. Even though MW3 has returning and familiar faces, I feel like BF3 does a slightly better job of telling a clearer story which helps the characters gain a face and importance once you see the story through their eyes in the game.
WINNER: BF3
Multiplayer
Multiplayer is approached a bit differently in each game. Essentially both games are run and gun style shooters. One offers ferocious tactical gameplay and the other throws in vehicles into the mix. For me, both games feel like SWAT in Halo. The games are too easy ,especially MW3 because the speed of the game is lightning fast and its extremely easy to get killed or get a kill. Same with BF3 but gameplay is slowed down by map sizes. Then again max players on map and vehicles help it from feeling like an empty warzone. Extensive upgrades and perks add to the fun of both multyplayer modes.
Winner? YOU DECIDE!
All in all, both are great games. Battlefield 3 gives you gameplay that would be a more accurate and realistic experience in a real combat, whereas MW3 gives you the experience of a blockbuster action movie.They both have their Ups and downs and it basically comes down to each of the games style of Multiplayer. Thats whats gonna define who plays what. But this is just a comparison of the two Campaign modes and I feel like the Battlefield did enough to upgrade their series to warrant a 60$ price tag. And although MWs formula is proven to work and is done great, it basically can be categorized as an add on to MW1 or 2, basically an Expansion pack with a few cool multiplayer tweaks and game modes.
IMO both games are fun and amazing and will last the test of time with its legions of fans, but Battlefield 3 campaign comes out on top but only by a nose hair.
Who has the better campaign?? BATTLEFIELD 3 but only by a very small fraction!
